• What Are UTMs?
• UTM Template
• Ad Platform Templates
• Google Ads
• Meta
• TikTok
• Pinterest
• Bing

What are UTM Parameters?

UTM parameters are tags added to the end of a URL to track marketing performance. Common UTM tags include:

• utm_source – where the traffic came from (e.g., facebook, google)
• utm_medium – the channel type (e.g., paid, email, social)
• utm_campaign – your campaign name
• utm_term – often used for keyword or ad group
• utm_content – used to differentiate creatives or ad variations

These help Google Analytics and other tools understand which campaigns are performing.

What is a UTM Template?

A UTM template is a pre-built format that dynamically pulls campaign information from your ad platform into your URLs. It ensures consistency and saves time.

Ad Platform Templates

Here are dynamic UTM templates for the most common platforms:

Google Ads

Use this as a tracking template in your Google Ads settings:

{lpurl}?utm_source=google&utm_medium=paid&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}

Meta (Facebook & Instagram)

This template pulls campaign, ad set, and ad name automatically:

 utm_source=facebook&utm_medium=paid&utm_campaign=campaign.name&utm_term=adset.name&utm_content=ad.name

Please add two "{" "}" brackets around the campaign, term, and content variables.

TikTok

Use this to dynamically track TikTok ads:

utm_source=tiktok&utm_medium=paid&utm_campaign=_CAMPAIGN_NAME_

Pinterest

Track Pinterest traffic by campaign and creative:

utm_source=pinterest&utm_medium=paid&utm_campaign={campaign_name}&utm_term={adgroup_name}&utm_content={creative_id}

Bing (Microsoft Ads)

Tracking template for Bing (replace {lpurl} with your URL):

{lpurl}?utm_source=bing&utm_medium=paid&utm_campaign={campaign}&utm_content={AdGroupld}&utm_term={AdGroup}

If you want to ensure all your UTM's are set up correctly at all time, schedule a no-pressure 15-min consultation with me